TradFi and DeFi alliance set to deliver innovative asset management strategies and tokenisation solutions

Singapore, 15 September 2025 – SBI Digital Markets (SBIDM), Samara Alpha Asset Management (Samara Alpha), and Bracket Labs Group (Bracket) have forged a strategic alliance with the objective of reshaping the tokenised securities market. Through the collaboration, Samara Alpha will leverage Bracket’s technology platform to assist in actively unlocking access to yield strategies while SBIDM will source and curate unique and exclusive capital market products. Bracket will provide the vault infrastructure, including advanced tokenisation systems and platform access to a fast-growing user ecosystem.

Challenging the Status Quo in Digital Asset Management

The strategic partnership will directly address current market inefficiencies, providing an end-to-end solution that spans fund management capabilities, regulatory compliance, and technological innovation under one integrated framework. 

Winston Quek, Chief Executive Officer of SBI Digital Markets, said: “We are not looking to tokenise just one product at a time – instead, we are architecting a new infrastructure and pipeline which brings together traditional asset management excellence with Web3 innovation. By harnessing the combined capabilities of SBIDM, Samara Alpha, and Bracket, we can deliver a unique value proposition to the rapidly expanding tokenised securities market.”

Adil Abdulali, Chief Investment Officer of Samara Alpha Asset Management, commented: “Samara Alpha brings institutional investment discipline to digital assets, applied through our proven strategies designed to endure across market cycles. In partnership with SBIDM and Bracket, we aim to expand access to tokenised solutions while maintaining the standards sophisticated allocators expect.”

Michael Wasyl, Chief Executive Officer of Bracket, remarked: “Bracket will provide the technological edge that sets this partnership apart from TradFi deals. As a Web3-native fintech innovator, Bracket specializes in platform infrastructure and key services to securely scale both on and off-chain yield vaults. We are now extending our tried and tested vault framework to connect traditional fund management and the new digital asset economy.”

Integrated Value Chain Drives Competitive Advantage

The partnership between TradFi and DeFi industry leaders will create multiple touchpoints for value creation: Samara Alpha’s active management strategies will generate alpha for platform users, SBIDM’s capital markets expertise will unlock access to product sourcing and distribution, and Bracket’s technology platform will provide the scalable infrastructure necessary for institutional adoption.

The tripartite alliance will directly target the growing demand for professionally managed, tokenised investment solutions that combine the transparency and efficiency of blockchain technology with the sophistication of traditional asset management. By integrating the multiple capabilities under one strategic framework, the partnership is positioned to capture market share from the currently fragmented offerings in the market.

The collaboration between SBIDM, Samara Alpha, and Bracket signals a new chapter in the evolution of tokenised securities for institutional investors – where integrated solutions and active management strategies will drive innovation and growth in a dynamic market landscape.

About SBI Digital Markets (www.sbidm.com)

SBI Digital Markets is a subsidiary of SBI Digital Asset Holdings, the digital asset arm of Japan’s leading conglomerate SBI Group. With the largest securities account customer base and second-largest trading market in Japan, SBI Group has a global network across 26 countries and regions including key markets in Asia and Europe. SBI Digital Markets offers clients a comprehensive digitalisation framework from origination, tokenisation, and distribution to custodian services across traditional and Web 3 products.

About Samara Alpha Asset Management (www.samara-am.com)

Samara Alpha Management is an institutional-grade digital asset management platform. The firm leverages its leadership team’s decades of industry experience and deep networks to identify opportunities across strategies and structured solutions with established operating histories and proven controls. Samara Alpha applies traditional financial disciplines in portfolio construction, risk management, and governance to digital assets to capture opportunities in a developing market while emphasizing downside protection and operational rigor.

About Bracket

Bracket builds platform infrastructure and key services to securely scale both on and off-chain yield vaults. Its platform is designed around asynchronous vaults, with professional third-party NAV administration/updates and accounting. It provides lot-level PnL, vault tokenization, consistent reporting, as well as secure funds management infrastructure.